INFOGRAPHIC: The Most Effective Social Network On Facebook Is … Wait For It … Facebook!

Facebook knows how to Facebook. That was the shocking result of a study by Expion that examined how eight social networks — Facebook, Pinterest, Instagram, StumbleUpon, LinkedIn, Tumblr, Foursquare, and Twitter — engaged with their Facebook fans from Jan. 1 through July 31.

Other findings from social media management company Expion included:

  • The eight social networks profiled averaged 657 comments and likes per post, but the range was large, with Facebook coming in at more than 115,000, while LinkedIn averaged just 64.
  • The eight social networks averaged 32 posts per month on their Facebook pages, with StumbleUpon topping the list, at 902, while Facebook itself averaged just six.
  • LinkedIn fans were the most active, at 3.6 percent, while Twitter and Facebook came in at the bottom of this list, at 0.1 percent.

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!