Extole Closes $7.6M Funding Round

Social advocacy platform Extole Thursday closed a $7.6 million funding round from previous investors including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, and Trident Capital.

Extole said the additional funding will go toward growth and the acceleration of product and platform investments, adding that it has now raised a total of $29.6 million. Extole Chairman and Shasta Ventures General Partner Jim Barnett added:

Social media marketing is going through a fundamental transition. Marketers are shifting their focus from simply measuring social activity to driving measurable marketing return on investment. The power of word of mouth is critical to this shift, and we believe that Extole’s approach to social advocacy uniquely positions the company to drive the next wave of innovation in social marketing.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!