Fab.com Referral Traffic From Facebook Doubles After Timeline Upgrade

Design-oriented retailer Fab.com has seen its referral traffic from Facebook double since upgrading for timeline, and its membership has shot up to 3.2 million from 1.8 million.

In a post on the Facebook developers blog, Fab.com was touted for using action verbs including bought and faved, and for aggregating content including purchases, favorites, and I just bought this. The blog post went on to say:

Fab.com offers a limited-time, promotional monthly credit to encourage people to opt into the social shopping experience. Fab.com also displays a face pile of friends during authentication to make the experience more relevant to each person, which increases conversion.

Fab.com prompts people to use the most popular feature — add to favorites — on their product pages to increase sharing and generate stories that appear in news feed and timeline on Facebook.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!