Latest Rumored Facebook Acquisition Target: Face.com

The binge of rumored Facebook acquisition targets is starting to catch up with the binge of actual Facebook acquisitions, and the latest addition to the rumor roster is Face.com.

Israeli daily business newspaper Calcalist reported that the provider of face-recognition technology is in the social network’s cross hairs, with tech blog Newsgeek, also from Israel, pegging the potential deal size for Tel Aviv-based Face.com at between $80 million and $100 million, as reported (and translated) by The Next Web.

Face.com would be a good fit with recent initiatives by Facebook. The company’s Photo Tagger Facebook application and iPhone facial-recognition app Klik would mesh well with Facebook’s Camera iPhone app, released last week, and its $1 billion acquisition of photo-sharing app Instagram in April.

The Next Web reported that Facebook and Face.com have held talks several times over the past few years, but the Israeli developer was not happy with the offers made by the social network. However, Facebook might up its offer after pulling in $16 billion from its initial public offering.

Face.com Chief Executive Officer Gil Hirsch had the same response for The Next Web, Calcalist, and Newsgeek, saying only, “There is nothing new to share.”

Readers: Do you think Face.com would be a smart acquisition for Facebook should anything come out of these rumors?

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