National Basketball Association superstar LeBron James is taking his talents to Facebook, judging an advertising competition on the social network sponsored by Sheets energy strips.
Entrants have until 11:59 p.m. Eastern Time January 31 to submit their own commercials promoting Sheets.
The entries must be 15 to 30 seconds long, and the winning commercial will be featured on national television and in movie theaters.
The top six submissions in terms of likes will be judged by James and a panel, who will select the winner.
Sheets has run several other Facebook and Twitter campaigns, and its viral video featuring fellow NBA player Danilo Gallinari has totaled more than 300,000 views.