Why create an ad for Facebook yourself, when you can lean on a host of advertising experts and creatives for help?
That’s the thinking behind Trada, which bills itself as a crowdsourced marketplace for ads on the social network.
Trada allows Facebook ad experts, called “optimizers,” and creative contributors work together to create hyper-targeted profiles and content combinations, after which they are compensated on a performance basis, such as by clicks, conversions, and likes.
The company currently boasts a stable of some 2,000 experts.
The company said one attribute of Facebook that spurred it to move forward was the ability to hyper-target ad campaigns, cutting the cost per impression and click for advertisers.
As for the use of creative staffers, Trada said:
Successful Facebook campaigns test and rotate ad creative on a constant basis to counter the decline in click-through rate that ads experience over time. Most advertisers don’t have the expertise to produce ad creative or understand what sorts of creative will perform optimally on Facebook. In addition, the traditional model of pay per-image or per-hour creative work is incompatible with the frequency of production and testing required for success on the Facebook platform. Trada’s marketplace enables graphic designers to generate hundreds of relevant ad images for an advertiser while producing earnings on a performance-based royalty for every click or conversion generated by the ad, at no cost to the advertiser.
The company added that having multiple optimizers and creatives working on the same campaign eases the burden of managing bid prices and rotating content.
Trada Founder and Chief Executive Officer Niel Robertson said:
My vision has always been to create a broad performance marketing platform at Trada and expand beyond the paid search marketplace we have today. The critical piece in this expansion is the creative participant in our marketplace, which allows us to expand into Facebook, as well as many other creative-based performance marketing verticals in the future. By aligning everyone in a performance model, those who do the best work will reap the most rewards.
Readers: Does Trada’s process seem like an efficient way to run a Facebook ad campaign?