Social Ads Tool Targets Facebook Open Graph Actions

Social Ads Tool addressed the new action items available to advertisers via Facebook’s open graph with its launch of Action Specs targeting.

Action Specs targeting allows marketers to take aim at users and friends of users who have performed new open graph actions, such as “listened” or “read.”

In addition, users have the option of choosing only existing users of an application if they are seeking to prompt those users to return to the app, or selecting only non-users if they are attempting to attract new users for the app.

Readers: Have you started seeing any Facebook ads based on open graph actions?

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