Today the partnership between Facebook and PayPal on Facebook Credits and ads has been expanded from a small segment of Facebook advertisers to cover all advertisers on the social network. Now, any advertiser can use PayPal to pay for ads through Facebook’s online advertising tool. As we discussed back in February, this strategic partnership is part of a long-term vision of monetization that Facebook has been slowly rolling out.
Along with the ability to use PayPal, advertisers can now schedule their ads in their local timezone. This indicates that Facebook is increasingly catering to local markets, even as it grows into a significant global social network.
As we reported in February, Facebook has partnered with PayPal in the past in a bid to make payments for their services easy for users. Rather than establishing Facebook Credits as a competing service with PayPal, they integrated a PayPal payment option for users to more easily purchase Credits.
Previously, advertisers had to use credit cards and other methods of payment to set up Facebook ads, which proved to be difficult for certain businesses – especially those outside of the United States. In the February press release announcing the initially limited PayPal partnership, Dan Levy, director of payment operations for Facebook was quoted as saying, “As our business has grown, offering local methods of payment has become increasingly important for advertisers who want to buy Facebook Ads. Teaming with PayPal, a global leader in online payments, makes this possible.”