Linking To Facebook Pages Lowers Ad Costs

Advertisements on Facebook yield more paying customers when the promotion links to a page on the social network instead of an external website.

So concludes SocialCode after conducting a research experiment about this on behalf of client ADT and in partnership with Mindshare.

SocialCode’s results bolster findings by TBG Digital about how ads proved to be most cost effective when links direct clickthrough traffic to the advertiser’s page on Facebook rather than an external site. More details appear in the slides we’ve embedded below; let us know what you think in the comments section.


Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!