Advertisements on Facebook yield more paying customers when the promotion links to a page on the social network instead of an external website.

So concludes SocialCode after conducting a research experiment about this on behalf of client ADT and in partnership with Mindshare.

SocialCode’s results bolster findings by TBG Digital about how ads proved to be most cost effective when links direct clickthrough traffic to the advertiser’s page on Facebook rather than an external site. More details appear in the slides we’ve embedded below; let us know what you think in the comments section.