Men’s luxury fashion brand Alfred Dunhill will establish a Facebook campaign based on a Trafalgar event this Friday, which will feature exclusive video incorporating projection-mapping technology.

Trafalgar, to be held in Shanghai, will mark what Alfred Dunhill calls the first time a fashion brand will showcase four seasonal collections at a single international event.

The fashion brand will debut a short video on its Facebook page Friday, offering fans outside of Shanghai the chance to preview the collections.

And next Monday, March 19, Alfred Dunhill will present a full-length, 12-minute video from the Trafalgar event on the brand’s Facebook page, including projection-mapping technology, with fans having the ability to comment.

Alfred Dunhill said a making-of video is also in the pipeline.