Facebook Alters Life Events Notifications To Make It Easier To Send Gifts

Late last month, Facebook rolled out its Gifts feature to all U.S. users. Now the social network is making sure that users know it’s an option for birthdays. Recently, Facebook tweaked the top-right corner life events notification area to make Gifts a more prominent factor.

Now whenever a user clicks on the notification that it’s a friend’s birthday, they are prompted mainly to give a gift — with suggested gift items under the familiar prompt to write on their timeline.

Here’s how it was before:

And here’s what it looks like now:

 

Readers: Have you used Facebook Gifts to give a friend a present yet?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!