If there was any question that Google’s dominance was in question, Facebook would be the biggest sore spot to the company. The reason is that all activity that takes place on Facebook remains within their servers. This reality lead me to question whether or not the like had replaced the link as the currency of information on the web. According to David Kirkpatrick, Google Insiders are definitely worried.
In an excerpt from his soon-to-be-released book, The Facebook Effect, David Kirkpatrick explains the dynamic:
Facebook poses a concrete threat to Google’s mandate to index and organize the world’s information. “What happens on Facebook’s servers stays on Facebook’s servers,” wrote Fred Vogelstein in an insightful July 2009 article in Wire magazing titled “The Great Wall of Facebook.” “That represents a massive and fast-growing blind spot for Google.” Insiders at the search company confirm that this is a much-discussed worry there. If data inside the largest and fastest-growing Web service is off-limits to Google, its ability to serve as the definitive search site could be in jeopardy. The quantity of information we’re talking about is considerable. Status updates alone on Facebook are estimated by company insiders to amount to more than ten times more words than on all blogs worldwide.
It’s an issue that has become increasingly apparent as more users join the system. Information that helps measure the value of content around the web is entering Facebook’s system and not going back out to Google’s. If you can’t index most of the world’s information, let alone the digital information, how can you truly create an effective search engine?
While the search algorithm itself is constantly being perfected by Google, the collection of information is equally important. As the volume of information grows exponentially, Google must also grow their indexes exponentially, otherwise the company is constantly diminishing in importance. How rapid that descent is, is not quite known, however Facebook’s ascent is most definitely one sign that the Google’d dominance as the leading internet company could soon fall.