Samsonite Contest Travels Facebook Globe In 80 Clicks

Samsonite launched a clever contest and application using Facebook’s plugins on the luggage brand’s website, called Around the World in 80 Clicks.

Over €50,000 (about $66,000 U.S.) in prizes will go to whoever sends a virtual suitcase the furthest distance around the globe in 80 clicks.

The app prompts you to log on to Facebook and shows you a world map that points out your friends who live the furthest distance away from you.

Choose the the half dozen who live the furthest away, pick your favorite color Samsonite suitcase to send to each of them, and then hope the recipients accept said luggage and forward it on to their most geographically distant pals — and that their contacts do the same, and so on for 80 iterations.

The app calculates the actual miles between each trip of the suitcase to determine which chain message lasts the longest.

The fact that Facebook users are an average of 4.74 degrees of separation from one another may lead to interesting results in this application. What do you think, readers?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!