Australia's Facebook Users Like Snack Foods Most

Australia‘s top industry in terms of Facebook likes is snack foods.

That’s according to social media agency The Online Circle, which found that other two most liked on Facebook industries down under are fashion and beverages.

The chart below lists the 12 industries in order of total Facebook likes. Following are the individual leaders in each industry:

  • Beverages: Coca-Cola Australia, 694,811 likes, 5,619 people talking about, 0.8 percent engagement rate;
  • Snack Foods: Pringles Australia, 491,003 likes, 5,826 people talking about, 1.2 percent engagement rate;
  • Fashion: Supré, 374,889 likes, 6,467 people talking about, 1.7 percent engagement rate;
  • Automotive: Holden, 241,967 likes, 2,212 people talking about, 0.9 percent engagement rate;
  • Department stores: CatchOfTheDay.com.au, 185,395 likes, 2,246 people talking about, 1.2 percent engagement rate;
  • Airlines: Qantas, 131,358 likes, 2,121 people talking about, 1.6 percent engagement rate;
  • Telecommunications: Vodafone Australia, 130,251 likes, 1,217 people talking about, 0.9 percent engagement rate;
  • Grocery and alcohol: Woolworths the Fresh Food People, 104,097 likes, 26,934 people talking about, 25.9 percent engagement rate;
  • Banking and financial: Commonwealth Bank, 103,725 likes, 5,694 people talking about, 5.5 percent engagement rate;
  • Travel and accommodations: Wotif.com, 64,849 likes, 177 people talking about, 0.3 percent engagement rate;
  • Pharmaceuticals: Panadol Australia, 26,313 likes, 950 people talking about, 3.6 percent engagement rate; and
  • Energy and Utilities: Lumo Energy, 25,030 likes, 254 people talking about, 1 percent engagement rate.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!