After the incredible success of the Facebook bra color campaign, guys are now being encouraged to post the types of underwear they are using in order to spread awareness about prostate cancer. It’s not exactly a new concept. Within minutes of women posting their bra colors, many guys began posting the colors of their underwear in order to “raise awareness about testicular cancer”. It’s clear though that this was just an attempt to have some fun with the existing breast cancer campaign.
The following message was being sent out to male users over the past 24 hours:
“Some fun is going on,which is also raising awareness of Prostate Cancer Just write “briefs” , “boxers,” “jocks,” or “commando” in your status. Just the word, nothing else. It will be cool to see if this will spread Prostate cancer awareness. It will be fun to see how long it takes before people wonder why all the men describe their shorts in their status.”
We’re copying a worldwide effort started by Breast Cancer activists, who are updating their facebook status with their bra color. In the spirit of emulation being a sincere form of flattery, why not?
So will the campaign for men to post their underwear gain as much traction? Personally I think breasts always generate more buzz, however I’ve had numerous male friends post their underwear color and pattern to their status. It’s a catchy idea and it’s extremely simple. I’ve seen numerous conversations spawned as a result of a user posting only a color and a wink. Last week’s bra color campaign is ongoing and now there is a movement for men to do the same.
Following every successful vial Facebook campaign there are always loads of copycats, although most, if not all, fail to gain a similar traction as the initial campaign. For now we’ll have to wait and see if the prostate cancer (or testicular cancer) campaigns generate similar traction. Whether or not they do, having a little bit of fun to generate cancer awareness is never a bad thing!