On Election Day, Facebook Is Buzzing About Romney, Obama, Voting

Facebook is maximizing its Election 2012 resources on Election Day Tuesday, and users can get a sense of what voters are talking about on the U.S. Politics on Facebook page. Not surprisingly, the first release of Election Day data from the Facebook Talk Meter finds that the word “election” is dominating news feeds, followed closely by “Obama,” then “Romney,” with men scoring higher than women on the 10-point scale.

Here’s the breakdown of Facebook’s Talk Meter data, which measure the amount of discussion around a word or phrase on a 1-10 scale:

ELECTION: 7.87

  • About a half-point higher with men. Men are scoring an 8.13, while women are scoring a 7.68.
  • Highest with older users, but all age groups are scoring over a 7.0.
  • Top group for men: 55 to 64, with a 8.56.
  • Top group for women: 65 and up, with a 8.09.
  • Highest buzz geographically: Washington, D.C., Virginia, Minnesota, New Hampshire, Pennsylvania, Michigan, Delaware, Massachusetts, Maryland, Ohio.

OBAMA: 6.94

  • Higher with men. Men are scoring a 7.28, while women are scoring a 6.69.
  • Highest with older users, but all age groups are scoring over a 6.0.
  • Top group for men: 55 to 64, with a 7.72.
  • Top group for women: 55 and up, with a 6.93
  • Highest buzz geographically: Washington, D.C., Virginia, Pennsylvania, New Hampshire, Ohio, Alabama, Mississippi, Iowa, Michigan, Florida.

ROMNEY: 6.81

  • Higher with men. Men are scoring a 7.18, while women are scoring a 6.51.
  • Highest with older users, but all age groups are scoring over a 6.0.
  • Top group for men: 55 to 64, with a 7.63.
  • Top group for women: 65 and up, with a 6.99.
  • Highest buzz geographically: New Hampshire, Washington, D.C., Pennsylvania, Virginia, Ohio, Massachusetts, Utah, Michigan, Florida, Rhode Island.

According to a post on the Facebook + Journalists page, these are the top 10 most-mentioned terms in the U.S. right now:

  1. Vote/Voted/Go Vote
  2. Obama
  3. Election/Election Day
  4. Romney
  5. President
  6. Country
  7. Line
  8. Polls
  9. Ballot
  10. Ohio

Finally, the Facebook-CNN Election Insights finds President Barack Obama beating former Gov.Mitt Romney in the total number of people in the U.S. talking about either candidate. As of Tuesday, Obama had 2,311,895 people talking about him, and Romney had 1,098,477. For the president, that’s an increase of 125 percent from Monday versus a 72 percent bump for Romney in the same period.

In a few short hours, we’ll know whether buzz equates to voters.

Readers: Have you used any of Facebook’s election 2012 applications?

Image courtesy of Shutterstock.

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