Facebook By The Numbers: The 2012 Presidential Race

President Barack Obama had three times as many Facebook friends as his Republican rival, Mitt Romney, on Election Day, and increased his share of Facebook friends 15 times over from 2008, according to a new list of data that examine the 2012 presidential race by the numbers.

We just have to trust the campaigns and public Facebook data that TechPresident compiled, since some of the figures can only be verified by staffers.

Republicans are still sorting through what happened with their strategy of focusing on Facebook engagement. News is out tonight that Romney for President’s digital director, Zac Moffatt, will convene an invitation-only postmortem in early December, according to National Journal‘s Tech Daily.

Here’s a look at how the 2012 presidential election shaped up on Facebook:

Number of Obama Facebook friends on Election Day 2012: 32,313,965.
Number as of Nov. 26: 33,752,862.
Net gain since Election Day: 1,438,897.
Number of Obama Facebook friends on Election Day 2008: 2,397,253.
Number of Romney Facebook friends on Election Day 2012: 12,135,972.
Number as of Nov. 26: 11,906,351.
Net decrease: 229,621.
Number of Facebook users who downloaded Obama’s Facebook application: 1 million.
Number who shared items with friends suggested by that app: 600,000.
Number of Facebook users who downloaded Romney’s Facebook app: 30,000.
Amount raised online by Obama 2012: $690 million, of which $504 million originated digitally.
Amount raised online by Obama 2008: $500 million, of which $403 million originated digitally.

The complete list assembled by Micah Sifry has a more complete roundup of numbers from sources such as Google Plus and Twitter.

Readers: Did any of these figures surprise you?

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