Every single product announcement at this year’s Consumer Electronics Show includes a reference to Facebook.

This trend repeats what we noted about last year’s conference in Las Vegas: Announced innovations have some integration with social media, along with a Facebook page to promote the brand.

And this year CES’ exhibitor count hit a new record, roughly 3,100. Their mentions of Facebook seem all the more interesting when you consider that the show is supposed to be focued on electronic devices more than any applications.

That absence means those of us who aren’t attending the conference have to slog through media reports to find out what’s going on. What are you reading about CES and social media that’s got you most intrigued, readers?