Why Your Website Needs Facebook's Comments Plugin

Installing Facebook’s comments plugin on your website or blog can boost traffic and make it easier to moderate discussions.

Here are five reasons why your blog or website would benefit from using Facebook’s comments plugin.

Familiarity And Ease Of Use

Facebook’s commenting system is well-established and very familiar to its over 800 million users, which means new visitors to your site won’t struggle with (nor have to register to use) a comment system they don’t recognize. As such, they’re more likely to comment.

Cross-Platform Support

Users can login to the plugin with their Facebook, Yahoo, AOL or Hotmail credentials

Synchronized Comments

Users can choose to have their comments posted to their Facebook wall — or page, depending on how they posted — and any likes and comments made inside of Facebook will automatically synchronize with the comment on the originating website. These posts also go out to the news feeds on the site.

Facebook Marketing Bible

Accountability

Facebook’s comment plugin does not allow anonymous comments. Because users are contributing under their real name (or page), this significantly reduces the number of posts websites typically receive from spammers and trolls, and increases the likelihood that discussions will be civil.

Moderation

Aside from Facebook’s internal spam filter system, further control is provided by a Facebook-hosted moderation dashboard. The plugin uses social relevance to determine the highest quality comments for each user, which are then ordered to show users the most relevant comments from friends, friends of friends, and the most active discussion threads.

Some sites have been experiencing bugs since Facebook’s comments plugin launched earlier this year. While we expect Facebook to continue to improve the product, you may expect issues in the near term.

If you’re trying to preserve more anonymity among your commenters, consider other comments plugins, like Disqus and Intense Debate, which don’t rely as heavily on Facebook.

To read more about how using Facebook as a page can boost your brand, check out the Facebook Marketing Bible.

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