Remember the advertising contest that Miami Heat’s LeBron James is judging on Facebook, for Sheets energy strips? He will now be judging one of his peers, as fellow National Basketball Association superstar Amar’e Stoudemire submitted his entry.
The New York Knicks’ Stoudemire went undercover trying to sell Sheets to customers at a Duane Reade drugstore on Wall Street in New York.

We wonder if this was planned all along to up the gimmick factor.

How do you think James will rate Stoudemire’s video?