Facebook Continues Assault On StudiVZ, Opens Office In Hamburg

Hamburg IconBack in August of 2008 we covered news regarding Facebook attempting to acquire the German competitor Studiverzeichnis before suing the company for being a “knock off.” A couple years later, it appears as though Facebook is in the process of surpassing StudiVZ (if it hasn’t already) and is now opening up an office in Hamburg. Also the investor who purchased StudiVZ has been actively investing in Facebook app developers, in an attempt to diversify their risk.

So what is Facebook’s Hamburg office responsible for? The company sent us the following statement when we inquired about the new office:

We opened an advertising sales office in Hamburg, similar to the ones we already have in Paris, Madrid and Milan. We’ll have a handful of employees there for now, and will add more as the business grows.

We also released our user number for Germany: we now have more than 7.5 million active users in Germany, up from 2 million in January 2009.

While StudiVZ happens to be based in Berlin, Facebook now has a significant footprint in the country. Facebook has grown from 400,000 users back in April of 2008 more than 17.9 million =users which suggests Facebook is on its standard growth rate of doubling every six months in each new market they enter. If this growth rate continues, Facebook will have a dominant foothold on Germany, if it hasn’t already solidified its position as the local market leader.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!