Facebook Credits surrendered its stranglehold on in-application coinage as developers can now have their own in-app currency.
This past July 1, Facebook Credits became the mandatory currency for most apps, and developers were also required to funnel 30 percent of app revenue to the social network.
While the social network will still take its 30 percent cut, developers will now have the flexibility to pursue revenue via methods other than Facebook Credits.
Zynga, Playfish from Electronic Arts, Playdom, and a few other select developers had the ability to offer in-app native currency due to their exclusive five-year commitments to Facebook Credits, and that freedom is now extended to all developers.
The social network is likely aiming to expand its revenue from virtual currency, as well, by giving its users more choices, said TechCrunch.
Here’s the juiciest part of the post about Credits on the Facebook developer blog:
Facebook gives users the ability to earn virtual currency by completing advertiser offers. For app developers, these offers can be a valuable additional source of revenue by helping them monetize users that may not otherwise pay for virtual currency. Today we’re launching in-app currency offers, which lets developers award users with their own in-app currency (e.g., Fred Currency in Fred’s game) upon completing an offer.
Previously, developers were able to integrate Credits offers, where users earned Facebook Credits by completing offers. The new in-app currency offers product is in addition to the Credits offers product, and you can utilize either or both in your app.
In-app currency offers supports both Offerwall and DealSpot. An Offerwall implementation enables your app to open a Facebook dialog with an interactive list of advertiser offers. A DealSpot implementation lets you prominently spotlight one offer. For more details, please refer to our offers documentation.
Readers: Will the ability to receive specific offers from app developers, rather than only Facebook Credits, encourage you to engage more within apps?