Since Facebook first rolled out the new real-time post insights last week, many page administrators have noticed that their impressions appear to have dropped substantially. Apparently, this is a bug that the social network is working on fixing.
For an understanding of the size of the impact, we saw our average post impressions drop from upwards of 90,000 down to 1,000 or less. Fortunately, that number appears to be increasing steadily, but it still isn’t completely resolved. While Facebook claims that it’s a counting bug, the greatest fear of page admins is that their overall reach would decrease.
Facebook has confirmed that this is just a bug, and tjat the numbers should soon return to normal. Have you seen any impact aside from your numbers dropping on your page?