TheDoGooder.com offers Facebook users exclusive discounts on products and services, but there’s a catch: The companies providing the products and services must be local, eco-friendly, humanitarian, or socially responsible.
A portion of the profit from each purchase goes to the chosen school or cause of the TheDoGooder.com member.
The Facebook page and TheDoGooder.com homepage also offer news, podcasts, blogs, lesson plans, at-home projects, healthy dinner recipes, and “nightly dinner conversation-starters,” aimed at raising awareness and promoting a more sustainable lifestyle.
Businesses are not charged any upfront costs, and their deals are only extended to paying customers, minimizing risk.
They can also take advantage of the usual Facebook marketing tactics to try to draw customers (like, share, etc.).
And the hope is that the type of customer who finds their deal via TheDoGooder.com will become a repeat customer due to the philosophy of the company.
TheDoGooder.com Founder Marc Ozburn said:
It is no secret that daily deal sites have ushered in a new way to monetize Internet usage. With copycat sites to Groupon and LivingSocial cropping up daily, it is important for me to create something that not only contributes to the greater good, but also differentiates us.
To have the greatest impact, I have to do it effectively through a prism I know, and that is business. It is important to our young team to remain innovative and on the cutting edge of social entrepreneurial initiatives.
Readers: Would you go out of your way to become a company’s repeat customer due to its philosophy on environmental issues?