Facebook Regroups Preferred Developer Consultants

Facebook will overhaul its preferred developer consultant program, segmenting into four areas: page management, ads application-programming interface, insights, and custom application development.

TechCrunch reported that Facebook will grant approval badges in each of the four verticals, adding that the ads API category will replace the current programs for preferred developers and advertising providers.

Facebook insights vendors will also benefit from the move, according to TechCrunch, as there is currently no official Facebook destination for them or for custom-campaign app-development services.

The hope is that the revamped preferred developer consultant program will make it easier for advertisers and marketers to find vendors to meet their needs, especially with respect to timeline, the Reach Generator, mobile ads, real-time insights, offers and ads on logoff pages.

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