Facebook Developer Zynga Paid $180 Million For Omgpop

Zynga’s acquisition of Draw Something maker Omgpop cost $180 million that will come from the secondary stock offering.

This data came to light today in an amendment that Zynga filed with the Securities and Exchange Commission.

The filing also revealed that Zynga shareholders will sell almost 43 million shares, including 16.5 million shares held by Chief Executive Officer Mark Pincus. The sale of Pincus’ shares, worth around $227 million, would lower his voting power to 35.9 percent from 36.5 percent.

Other sellers of shares include:

  • Institutional Venture Partners;
  • Union Square Ventures;
  • Google;
  • Zynga’s former Executive Vice President of Business Development Owen Van Natta;
  • Reginald D. Davis, and
  • LinkedIn Chief Executive Officer Reid Hoffman.

The amendment also includes some details about diversification of revenue: Zynga’s top three games accounted for 57 percent of the company’s revenues during 2011, down from 83 percent in 2009.

Related Stories
Mediabistro Course

Get $25 OFF Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Get $25 OFF with code CLASS25Register now!