Facebook Director of Monetization Exits

Facebook’s original moneymaking strategist, Tim Kendall, is leaving, ending an almost four-and-a-half year term at the company, TechCrunch reported.

The Director of Monetization had recently announced his plans to leave the company but tomorrow is his last day (Was working on Sundays one of his reasons for leaving?). No one appears to know what Kendall’s next move may be.

In recent years Facebook has hired other money people over Kendall (ouch!) or at his level, said TechCrunch’s founding editor Michael Arrington.

Arrington got a hold of an email sent internally by Facebook’s Vice President of Advertising and Global Operations, David Fischer, who previously ran Google’s global ad department. Here’s a copy of that missive:

Team,

As some of you may know, Tim Kendall recently announced, in his characteristically modest way, he is leaving Facebook. Tomorrow is officially Tim’s last day.

Over more than four years at Facebook, Tim has had an incredible impact on the company, and in particular on the development of the ads business. Starting back in 2006, Tim wrote the blueprint for our monetization strategy. (You might be wondering how I know this given I haven’t been here that long, but trust me on this – Tim gave me a copy of the document when I started and strongly “advised” me to read it. It was good advice.). In all seriousness, it is safe to say we would not be where we are today without Tim.

Tim recognized early on not only that advertising could be social, but that it should be social on Facebook. What began as “sponsored stories,” social advertising has transformed the marketing business. And again, Facebook has Tim to thank.

Tim is truly a renaissance man. All of us who have worked with him have seen his strong intellect, quiet intensity, and complete focus on the mission at hand, with little tolerance for distractions or bureaucracy. He balances that with a more lively side that seems to come out after dark and has been displayed over the years at fine Palo Alto establishments like Rudy’s and the Old Pro. We will greatly miss all sides of Tim.

It’s a bittersweet honor to be the messenger of news like this. It’s never fun to say goodbye to a beloved and valuable player like Tim, but I’m grateful to have had the opportunity to work with Tim, and to continue to advance the work that Tim started and led for us for such a big part of our company’s history.

So please join me in thanking Tim Kendall for everything he has done for Facebook as a company, and for many of us personally. We will all be watching closely to see what Tim does next and what innovations he brings to light after a well deserved break. All the best to Tim in his next adventure.

Cheers,
David

Readers, what would you guess that Tim Kendall has planned next?

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!