Direct Message Lab is allowing brands to manage multiple business channels from one location through its new product, Reach v4.

It isn’t your run-of-the-mill platform to manage just social network pages and profiles. It incorporates a brand’s social, mobile and application-based activities to effectively target and engage its audience.

Brendan Dimitri of DML told us by email:

Reach v4 delivers unmatched user and content metrics and builds deep user profiles, which are synchronized across all channels to give brands a full view of their users, content and engagement. No other platform provides DML comprehensive coverage — from targeting content to users to metrics — in one platform.

Here’s the highlights of DML’s description of Reach v4:

• Manages Facebook, Twitter and YouTube content in one place
• Develop, deploy and support Facebook, social and mobile applications
• Deploy off-the-shelf marketing programs including sweepstakes, loyalty programs and enhanced email sharing
• Connect social media data to offline, email, mobile and web metrics
• Create deep user profiles from actions across all channels — social, mobile applications and other data
• Deploy content to all channels from one easy-to-use content management system
• Monitor and respond to blog discussions about the brand

This end-to-end platform is designed for brands of all sizes.

DML’s current clients include those in retail, travel, healthcare, sports, entertainment, food and beverage, and other industries.

Take a gander at DML’s Reach v4 video that we’ve embedded below.