Super Tuesday's Here, But Do Voters On Facebook Care?

The biggest day of the 2012 election season is here, also known as Super Tuesday, but the sluggish frequency of Facebook posts so far suggest voters might be suffering from fatigue.

Ten states head to the polls and a slate of delegates are up for grabs, however, Facebook posts are appearing only every few minutes.

Either interest in the GOP presidential primary is either cooling, or the Facebook users in Super Tuesday states are less plugged in to social media.

We are featuring a few of the more interesting Facebook posts beneath this post, and a few actually come from users in the states holding contests today: Alaska, Georgia, Idaho, Massachusetts, North Dakota, Ohio, Oklahoma, Tennessee, Vermont and Virginia.

Vitrue‘s weekly “Social By the Numbers” report confirms what we’ve been seeing in the race: Mitt Romney still maintains the largest Facebook presence of the remaining candidates, with 70 percent more fans than Ron Paul, four times as many as Newt Gingrich, and eight times as many as Rick Santorum.

However, as we’ve come to learn, Facebook fan counts don’t tell the whole story. During February, when Santorum won three major contests, he enjoyed 75 percent greater engagement with fans on Facebook than Romney, according to Vitrue’s data.

And, Gingrich and Paul’s Facebook fans remain rabid for their respective candidate. While they don’t post as much content as Romney, Gingrich’s and Paul’s campaigns are seeing high engagement rates on Facebook.

A member of Gingrich’s active digital media team reached out to us on Twitter yesterday, to point out that his campaign has been posting multiple state-specific posts to Facebook daily, whereas other candidates are only posting on a national basis.

One interesting note about the Republican presidential primary race on Facebook: Three candidates — Romney, Santorum and Paul — have yet to upgrade to timeline, while Gingrich upgraded his personal Facebook profile to timeline last month. It’s not that surprising, since the campaigns’ digital media strategists are probably focused on the mechanics of turning out the vote. However, 26 Members of Congress and President Obama’s reelection page have already made the switch.

What do you make of all this, readers?

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