Email marketers: Don’t forget about Facebook 91.3 percent of your counterparts who include social sharing icons in their campaigns incorporate Facebook.
According to email marketing firm GetResponse, 23 of every 10,000 marketing emails that are opened are shared on Facebook.
While that number may not sound so high, compare it with seven on Twitter and four on LinkedIn.
Speaking of Twitter and LinkedIn, their icons are added by 46.1 percent and 8.5 percent, respectively, of email marketers who incorporate social sharing.
Surprisingly, LinkedIn did outperform Facebook in one metric tracked by GetResponse: Click-through rate, where the professional social network scored 9.6 percent, compared with 5.4 percent for Facebook, five percent for Twitter, and 2.6 percent for emails sent without social sharing.
Readers: Have you ever shared a marketing email with your Facebook friends?