Sony Ericsson had the most active fans on Facebook compared to any other brand during the month of September.
That comes from a ranking of the 100 most engaging brands by Fangager, which uses the word “active” to refer to people liking or commenting, tallied cumulatively.
The company clarified that this list doesn’t include Facebook pages representing personalities, artists, sports, political concerns nor charities — many of which have fan counts and interaction totals that greatly exceed what the brands garner.
The brands near the top of the list below represent a diverse array of consumer-facing industries, yet share an ability to keep consumers clicking like and posting comments. What strategies do you see on the highest ranked pages?