Over the past few days many Facebook Page administrators have noticed their fan counts decreasing. If you’ve seen this happen, you are not alone. We’ve reached out to Facebook but haven’t received a response on the issue, which means there is probably a bug which needs to be fixed. Unfortunately there hasn’t been any clarifications from Facebook, but don’t worry as many other people have noticed similar issues.
We watched our Facebook Page increasing in popularity earlier this week, however starting three days ago, the number of fans we have has decreased by over 400. Initially I thought that there had been a temporary surge in fans which was followed by a random mass “unfanning”, something that has never taken place to us before. Even the top Facebook Pages, like Michael Jackson, have seen their fans decreasing.
So what on earth is going on? We have no idea to be honest but rather than not posting about the issue, we’ve decided to make it known that this issue appears to be happening to the vast majority of Facebook Pages. Don’t worry though, your fans should all be intact. We’ll definitely be sure to update this Page once we receive any information from Facebook, who has so far been quiet about the problem.
Facebook provided us with the following statement: “There was a bug that caused an accounting error for the number of people who like a Page. We are working hard to fix this bug and restore the counts as quickly as possible. No fans or data was lost, and news feed distribution has not been affected.”
Additionally, as some have noted in the comments, Facebook appears to have fixed the bug for Pages since last night.