Facebook likes and plug-ins for websites connect brands with current and prospective customers. Figuring out how to engage them is a pretty hot topic among marketers. Advice on that appears in the infographic below.
We’ve excerpted this infographic from The Fan Brand’s Guide To Facebook Commerce, a free e-book that Moontoast published today; the publication rounds up a batch of blog entries the company had posted on the subject. Let us know what you think of this material in the comments section below.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming 