Fox wants to reward its Facebook fans for their “fanitude” by giving them real prizes for supporting its page based on a made-up word.
Visitors to House of Fanitude can enter a Facebook-only sweepstakes to win tickets to Fox reality competition series X Factor USA, complete with airfare and hotel.
The sweepstakes wraps up at the end of the day Friday. The contest was run using a custom app developed by Red Tettemer+ Partners, and it appears under the Fan Freebies tab on the House of Fanitude.
But what is the House of Fanitude?
The House of Fanitude primarily lives on Facebook, where the page is a place for fans to gather, lament over hiatus, get amped for season premieres, and win some awesome swag from fans’ favorite shows.
Readers: How strong is your “fanitude?”