U.K. Fashion Brand Gives Facebook Users Golden Ticket

Stylish marketing is the way to go on Facebook, and that’s what U.K. retailer Lipsy had in mind for plugging the autumn and winter 2011 Pixie Lott collection.

Golden Ticket, only available to Facebook users in the U.K. and Ireland, allows customers to enter a drawing for prizes including a Fiat 500, iPads, VIP meet-and-greets, luxury spa sessions, Lipsy gift vouchers and discounts, signed Pixie Lott items, one year’s supply of Lipsy dresses (how does one determine one year’s supply of dresses?), and champagne hot-air-balloon rides.

Customers who purchase items from any of Lipsy’s 44 stores in the U.K. or its website receive a Golden Ticket. They can then enter the contest by going to the Golden Ticket app on Facebook and entering their codes.

Customers can also share their codes with up to three friends, allowing those friends to join the contest, while promoting the fashion brand at the same time.

Lipsy teamed up with digital agency Lucid Online to create this promotion.

Readers, how much does the chance to enter a contest like affect your purchasing decisions?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!