Facebook Renovates Its Small Business Site

In an effort to better serve its growing small business clientele, Facebook has revamped its Facebook for Business website. The social network announced the changes, which will provide more in-depth tips and tutorials for smaller and midsized businesses that advertise through Facebook.

Facebook said that the focus of the site is still the same, but it was redesigned to include the latest information on product launches, advertiser best practice guides, and success stories. The international launch of the site — with translations into 10 languages — will happen in a few weeks.

The social network also sent along some quick tips for small businesses on Facebook:

  • Mix up the content on your page with photos and videos. Facebook research shows that photos and videos are also more likely to be shared, commented on, and liked.
  • Be sure to fill out your business hours on your page. When you do this, people can more easily see when you’re open (there’s a green dot on your page when you’re open).
  • Find ways to make sure you know people are coming to your business because they found you on Facebook: whisper codes, unique Facebook links to your website, friend referrals, exclusive Facebook discounts. Also, put your Facebook URL on more of your in-store materials – receipts, napkins, brochures, etc. — to increase fanning of your page.
  • Use page insights – it’s free, and it’s instant market research on who your fans are and what type of posts are resonating with them the most, so you know how to keep them interested.
  • Promoted posts are also an easy way for businesses to turn their page posts into ads without leaving the page. Ads can reach more of a business’ fan base, plus friends of those fans, to increase awareness.

Readers: If you run a small business, how do you manage your Facebook presence?

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