2 In 5 Facebook Users Are Surprised By Friends' Politics

Two out of every five Facebook users don’t know their friends as well as they thought they did — or at least not their political views — according to a new poll from the Pew Internet and American Life Project.

The report from Pew shows that’s people Facebook friends tend to reflect more diverse political opinions than homogenous ones.

But that’s not the whole story when it comes to sharing political views online. Here are some more highlights from the Pew study:

  • About three quarters of social network users say their friends post at least some political content from time to time;
  • About three fourths of these users “only sometimes,” or never agree, with their friends’ postings;
  • About one fourth always agree or mostly agree with their friends’ posts;
  • When there is a disagreement over politics, they ignore the posts two thirds of the time; and
  • Facebook and other social network users only respond to political posts about one fourth of the time.

Now, could the conservative movement say that social networking has a liberal bias as well as the media? According to Pew, liberals and moderate political types are more active online than their right-wing counterparts.

This data is worth keeping in mind as the Republican presidential primaries continue to heat up, and as the nation heads into a general election next fall, which will probably intensify the sentiments expressed in political posts on Facebook.

Readers, what do you make of this study?

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!