More Facebook gaming stories are populating the news feed, and will continue to grow.
The social network announced its graph application-programming interface for scores, which will allow developers to send out to news feeds stories about achievements in games and rally support for weekly tournaments.
Stories about friends reaching new high scores, winning games and achieving other goals along these lines will appear in the news feeds of players and nonplayers alike — an example of each appears at the bottom of this post. Most importantly, these posts will include links to begin playing the game in question.
Facebook said it has experienced a 60 percent increase in users installing games by clicking on stories in the news feed since adding game stories to that section in January.
The social network added that rather than simply posting all new high-score stories, these posts will be stored and published based on players’ current scores.
Games that reset their top score rankings on a weekly basis will be able to take advantage of the graph API for scores.
More information was provided in a post on the Facebook developer blog:
One of the best ways to drive more engagement with scores stories is to have a recurring tournament that ranks a person and his friends on a leader board and declares a winner for that time period. This heightens competition among friends who are playing the game and makes the game more social. When a person sees that a friend has passed him in the weekly tournament, he is likely to go back and try to beat that friend.
To drive more comments and clicks on your achievements stories, create achievements that people will be proud to share and that gamers and non-gamers alike can understand. People will be proud to share achievements that require significant skill and effort to accomplish, whereas trivial achievements cause people to lose interest in stories generated by your game. Also consider providing sufficient context so that new users who are not familiar with your game will also find them interesting.
Readers: What;s your take on the number of game stories appearing in your news feed — too many, just the right amount, or too few?