Toyota Uses Facebook Game As Promotional Vehicle

Gentlemen (and ladies): Start your engines.

Toyota is using a Facebook game to promote the production model sports car that it plans to debut at the Tokyo Motor Show in December.

Social Network Racer just went live yesterday, and it runs through December 31.

It allows racers across the globe to “test-drive” the new vehicle and compete for the grand prize: a free trip to Japan.

The game taps Adobe Flash Player 11 for 3D accelerated graphics, and it also allows users to create and host their own races, complete with personalized information from their profiles on the social network.

Players can compete against friends or the Facebook community at large in Toyota-hosted races.

Toyota has raided the Facebook games garage in the past, teaming up with Cie Games in January to promote the introduction of its new Prius line at the Detroit Auto Show within the game Car Town.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!