Just about every week, a new set of statistics comes out with Facebook topping some form of popularity chart.
But even arch-rival Google’s own data says this, tallying 870 million unique visitors and one trillion page views in June.
That gives Facebook 46.9 percent reach among web surfers.
The runner-up, Google’s own YouTube, had one tenth as many page views but 90 percent as many unique visitors, for a 42.6 percent reach that month.
Presumably Facebook will be able to translate its big numbers into bigger advertising rates, which vary depending on how one chooses to target ads.
But any increase in ad rates is typically cost justified by the fact that promotions on the social network perform better than in other channels.
Readers, what do you make of the latest set of data about Facebook traffic?