Facebook Prompts Users To Give Gifts When Friends Share Good News

Facebook is continuing to push its Gifts program, but this time, users are being prompted to give gifts based on keywords in friends’ status updates. As sister site Inside Facebook discovered, when some users post that they’ve got good news, such as new jobs, their friends can also see a button suggesting that they purchase a Facebook Gift. A Facebook spokesperson confirmed to AllFacebook that the prompt is triggered by keywords.

Some users are seeing this, but the only examples that Inside Facebook has seen so far are to congratulate users on new jobs:

It seems that Facebook has implemented algorithms from Karma, which the company purchased ahead of launching Gifts. Previously, Facebook prompted users to purchase gifts around life events such as birthdays, weddings, and engagements. Within Karma, users could see what exciting things their friends were celebrating, such as new jobs and milestones.

AllFacebook reader Jodi emailed in a screenshot of the prompt coming up when someone close to a friend won an Oscar:

Facebook confirmed to AllFacebook that it is a test, and the prompt is triggered via keywords.

Readers: Have you seen any of these prompts in your news feed?

Images courtesy of Inside Facebook and Shutterstock.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!