Facebook is an established tool on both sides of the search for employment, but Minneapolis-based marketing firm Fast Horse is relying completely on the social network to fill an opening for a new intern.
Fast Horse launched a summer internship campaign on the social network, in which Facebook users who like the agency’s page will end up voting to choose the winner of a full-time, paid internship.
College graduates or those scheduled to graduate in June have until midnight Sunday, April 8, to upload resumes and and video versions of cover letters, lasting under two minutes.
Fast Horse says that video ought to “Make us laugh, make us cry… we don’t care as long as you ‘wow’ us.”
The company will then choose the finalists and post them for voting, adding:
Hustling for likes is definitely encouraged. Good marketers know how to market themselves. So if you get tapped as a finalist, go ahead and campaign for votes. Get your friends, family and others to like The Fast Horse Experience and then like you.
Hustling for likes is probably a good strategy, as The Fast Horse Experience Facebook page totaled 2,150 of them at the time of this post, and expanding the number of eligible voters can only benefit contestants.
The winner will receive a paid internship, running 40 hours per week from June 11 through September14, with the potential to remain with the company afterward if things work out.
Readers: Do you think more companies seeking to fill positions with digitally-savvy applicants should follow Fast Horse’s example?