Badgeville is aiming higher with its social gaming technology, looking to bring its badges and widgets to Fortune 1000 companies with the launch of Behavior Platform.
Behavior Platform is built on top of the company’s Behavior Graph, which allows users to track social behavior in terms of social connections and content within their communities and sites.
Now Badgeville is going after Fortune 1000 companies with its new suite of social reputation, gamification, and social networking solutions, promising to involve employees, partners, developers, and customers in helping to boost engagement, loyalty, revenue, and performance.
Badgeville enables brand managers in industries including e-commerce, media, entertainment, health, education, service, and enterprise web and mobile to reward their more engaged customers and users by recognizing their achievements and boosting their reputation.
Its existing customers include Samsung, CA Technologies, X.Commerce, NBC, Bluefly, Interscope Records, Deloitte Digital, and The Active Network. Deloitte Digital, PayPal, eBay’s X.Commerce, CA Technologies, Samsung, and Rogers Communications have signed on for Behavior Platform.
Samsung described its use of Badgeville for its Samsung Nation social loyalty program:
Samsung Nation members can earn points, unlock badges, and be featured on a leaderboard as they engage in various activities such as watching videos, commenting on articles, reviewing, liking, or tweeting products, and participating in user-generated Q&As on Samsung’s U.S. website. The program will reward many forms of participation regardless of the type of sentiment expressed toward Samsung products or the brand. For instance, a consumer product review will garner the same reward regardless of it being a five-star review or a less stellar review.
Readers: Does the opportunity to earn incentives such as badges and points drive your loyalty toward any Facebook brand pages?