2 In 3 Facebook Pages Deck The Halls For The Holidays: Exclusive Study And Infographic

It’s beginning to look a lot like Christmas. But how is that translating to the virtual world we make our living in?

Our team of market research elves at ShortStack formulated a series of holiday-specific questions about page layout and design, discounts, contests, and sweepstakes, and posed a survey to our users. They came away with some pretty interesting data:

Of the 1,020 page administrators who responded, a whopping 68.6 percent are decorating for the holidays.

Some are going all out, like Marimuthu D., of Balti Curries, “We changed our profile picture, the photo strip and tabs to suit the Christmas holidays.”

Others, like graphic designer Lorann Snow, are taking a more subtle approach: “I like understated graphical changes to celebrate holidays. For example, I will add some snowflakes.”

At 34.5 percent, more than a third of those surveyed are implementing some kind of holiday photo contest, like Bronwyn E. of Barnes.com.au: “We’re running an ‘upload a photo of a Christmas gift you’ve made by hand’ tab for the holiday season.”

A Couple of Chicks e-marketing is adding numerous holiday features, according to Christy H., “We’re allowing people to post about their favorite holiday traditions, upload favorite photos, post recipes, what causes they support, etc.”

Not to be lost in the numbers are the pages bringing the true Christmas spirit to Facebook. Giving to and helping those in need was a common theme among those polled.

The infographic below offers more details on what admins are doing this season. How does this compare with your own holiday activities online, readers?

Guest writer Jim Belosic is president of ShortStack.


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