Love her or hate her, Lady Gaga has a highly developed brand that’s constantly evolving — which should ultimately be the goal of every business when using Facebook for marketing.
Here are five Facebook marketing tips inspired by Lady Gaga.
Let Your Freak Flag Fly
Lady Gaga is one of the weirdest singers to come along since the ’80s — and that’s precisely why people love her so much.
In the age of social media, where the collective voice of consumers is just as powerful as the media, being too buttoned-up will hurt your brand.
When building a presence on Facebook, focus on conveying the genuine personality and soul behind your business.
Don’t just post ads. Publish content that people can truly relate to because they are so real.
Be A Social Butterfly
Lady Gaga commits to projecting her image 24/7, and people pay attention (and tell their friends).
When you are fiery and passionate about your business and out there telling everyone you know about it, your image takes care of itself.
Obviously you don’t want to annoy people; on the other hand, people respect somebody who deeply cares about what they do.
Keep your page regularly updated, and constantly reach out to your network to get people talking about your page.
Be A New Variation On Something People Already Like
Without Madonna, there would be no Lady Gaga, and Lady Gaga is well aware of that.
Likewise, look for really well done Facebook pages (often in the same business niche as yours), and improve on what they are doing right.
You can also get new ideas by looking for people who like pages similar to yours.
Grow Your Own Little Monsters
Lady Gaga’s fans are obsessively devoted. Your Facebook fans may not rename themselves after one of your products, but you can and should treat these fans or subscribers like gold.
It only takes being conscientious about replying to comments — or making an effort to regularly engage with your network — to give people a true feeling of being cared about.
Show someone that a business can truly care about an individual, and you’ll have won a fan for life.
Top The Charts
Your goal shouldn’t be just to put out a couple of hits and ten other pieces of filler.
Consistently produce quality content on your Facebook page, and your customer base will go insane for you.
The new Facebook timeline for pages user interface allows you to stylishly showcase your latest news and projects – - use it to keep information flowing constantly to your network.
Guest writer Evan Bailyn is the author of Outsmarting Social Media.