The latest look at what types of content on Facebook draw the most likes turned up results that were completely inconclusive.
Audience research and targeting company Crowd Science conducted a study to determine what types of content Facebook users like, and why, and three types of content finished in a dead heat at 16 percent apiece: wall posts, pictures, and comments.
The results from Crowd Science starkly contrast data from Web Liquid and Momentus Media cited by eMarketer earlier this week, which pointed to photos as the most engaging type of Facebook content.
There was also no runaway winner when Crowd Science asked users why they liked content, with 28 percent each saying to show support or because they enjoyed what was being said or shown.
Readers: What types of content on Facebook do you like, and why?