Today 60 companies have unveiled open graph applications upgraded to populate the right-hand column of the timeline on Facebook.

Carl Sjogreen, director of platform products at Facebook, said that the social network has streamlined the process for submitting and obtaining approval of new open graph actions, which are variations on the like plugin.

The 60 applications unveiled today include add to the open graph such actions as “want,” “buy,” “taste,” “love,” and “spot.”

That said, the 60 are largely upgrades of apps that have previously existed on Facebook before the advent of timeline and the revamped open graph, said Ethan Beard, director of platform partnerships.

The apps all publish a user’s activity to Facebook upon being granted permission to do so.

The 60 apps unveiled tonight travel, food and wine, fashion and retail, fitness, entertainment (including games), charity, fitness, entertainment, games, charitable donations, job searches, education, two books, ticketing, art, application discovery and cars.

The full list of upgraded apps unveiled tonight is:

Travel

* Gogobot
* Airbnb
* TripAdvisor
* Wipolo
* Where I’ve Been

Food and Wine

* Foodspotting
* Cookpad
* Snooth (wine)
* Urbanspoon
* Yummly
* Foodily

Shopping and Fashion

* Pose
* Pinterest
* Polyvore
* Oodle
* Fab.com
* eBay
* Giftrocket
* Payvment
* Livingsocial

Fitness

* MapMyRun
* Runkeeper

Entertainment

* Rotten Tomatoes
* Dailymotion (French video site)
* Cinemur (French video site)
* Metacafe (videos)
* Ford (game)
* Wooga (Bubble Island, Diamond Dash)
* OMGPOP (Draw My Thing)
* Zynga (Words with Friends, Castleville

Giving

* Causes
* Fundrazr
* Artez.com

Job Search

* BranchOut
* Monster

Photo And Video Sharing

* Color

Education

* Courserank
* Grockit

Books

* Goodreads
* Kobo

Ticketing

* StubHub
* Ticketmaster
* Ticketfly
* ScoreBig

App Discovery

* Appsfire

Art

* Artfinder

Cars

* Autotrader

Location

* Foursquare

The announcement has a decidedly more relaxed atmosphere than what the social network typically puts on for the press. Facebook media events usually take place earlier in the day and have more structure than this what we’re seeing here, where we’re seated in the dark basement lounge of 25 Lusk.