Make-A-Wish Foundation's Facebook Campaign Tells Stories

The Make-A-Wish Foundation is going old-school for its holiday campaign on Facebook.

The nonprofit organization elected to bypass contemporary Facebook strategies such as user-generated content, contests, and incentive prizes, in favor of good, old-fashioned storytelling.

Make-A-Wish teamed up with Bulbstorm on Season of Wishes — Giving Back on Facebook, which tells the detailed, individual stories of children combating diseases, what they wish for, and why, and allows Facebook users to make donations in honor of specific wishes.

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!