Make-A-Wish Foundation's Facebook Campaign Tells Stories

The Make-A-Wish Foundation is going old-school for its holiday campaign on Facebook.

The nonprofit organization elected to bypass contemporary Facebook strategies such as user-generated content, contests, and incentive prizes, in favor of good, old-fashioned storytelling.

Make-A-Wish teamed up with Bulbstorm on Season of Wishes — Giving Back on Facebook, which tells the detailed, individual stories of children combating diseases, what they wish for, and why, and allows Facebook users to make donations in honor of specific wishes.

Related Stories
Mediabistro Course

Get $25 OFF Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Get $25 OFF with code CLASS25Register now!