Facebook is still the dominant social network in terms of marketing, but Twitter is narrowing the gap, according to a return-on-investment survey of more than 700 marketers conducted recently by social media management platform Wildfire Interactive.
A total of 94 percent of respondents use Facebook in their social media marketing efforts, according to Wildfire, but Twitter was not far behind, at 74 percent.
Other options paled in comparison:
- Blogs, 41 percent;
- LinkedIn, 32 percent;
- YouTube, 30 percent; and
- Other, six percent.
In addition, Wildfire reported that almost 70 percent of marketers surveyed believe Facebook fans are of more value to them than non-fans, and the top three reasons they cited were:
- New customer recruitment, 44 percent;
- Higher conversion rates, 18 percent; and
- More frequent purchases, 18 percent.
Readers: Do you think Twitter will ever completely close the gap with Facebook as the social media marketing platform of choice?