Companies in the Facebook marketing and advertising sector continue to swallow each other up, and the latest deal in the sector surfaced with Thursday’s announcement that social performance management platform Syncapse will acquire social and search advertising management and intelligence platform Clickable. Terms were not disclosed.
The merger will combine social and search advertising functionality from Clickable with the Syncapse suite of social media publishing, moderation, compliance, data management, and measurement intelligence tools.
Clickable Chief Operating Officer Dave Fall will become chief product officer at Syncapse, and former Clickable engineering leader Sandeep Sahi will join Syncapse as senior vice president of engineering and managing director of India operations. Clickable Co-Founder and CEO David Kidder will be a strategic advisor to Syncapse.
Syncapse CEO Michael Scissons said:
Chief marketing officers of global enterprises are increasingly looking for a single solution to drive social performance and understand return on investment across paid, earned, and owned media. Syncapse has the most experience across all technologies and platforms, and we are committed to delivering the best product in the market that syncs with our customers’ legacy systems, including customer relationship management, listening, media, and other databases. We were built to serve the marketing organization from day one, and will deploy the technology and knowledge from Clickable to serve our customers better than anyone in the business.
The inextricable link between social engagement and paid media demands that marketers tightly integrate their planning, execution, and measurement across all digital marketing investments. By uniting with Syncapse, we’ve created an unparalleled offering to ensure that marketers maximize their return on paid, owned, and earned media.